Business Tip – Make Sure Your Website Isn’t Missing This

This won’t be a typical post of ours.  Instead of rambling on about Edmonton’s commercial real estate market, the economy, pipelines, oil prices, or the overnight rate, we’re writing this week about our website itself, and it’s on a topic that may have implications for you too.
 
Outside our group of tech savvy friends (who will likely do a collective eye roll at our own technological ineptitude), we were recently apprised of a significant issue with our website that we had absolutely no idea of.  That issue?  Our website did not have a SSL certificate.  
 
Now stick with us for a minute here, it may sound irrelevant to you, but chances are you own a business that has a website or you work at a company that has a website.   Quickly check to see if your site is secured by way of a SSL certificate.   It will vary depending on the browser you are using, but generally you should be able to see a lock near the domain name you enter.  If it’s shown as locked, it’s secured.  Otherwise it will be shown as unlocked or even just say “not secure”.  Also, secured websites will show https:// at the beginning (note the ‘s’).
 
Here’s the Edmonton Journal’s website, which is secured:
 
 
Here’s one that isn’t secured:
 
 
This is critical because Google has started penalizing sites that aren’t secured.  This includes directly notifying visitors that the site is unsecured.  Notwithstanding the skepticism a visitor would have if they came to your website only to be notified your site is not secure, Google has also started bumping down unsecured websites in rankings.  In other words, the traffic you are getting to your website might be throttled if you do not have a SSL certificate.  
 
If you’re this far with us, you realized (as did we earlier this week) how important an issue this is.  Perhaps you’ve checked your site and found out it is secured, to which we would recommend patting your IT department on the back.  However, we are surprised by how many websites we went to that weren’t secured, and the owners of the sites likely had no idea. 
 
If your site is not secured, there are plenty of resources available on how to get a SSL certificate, but here is some information straight from Google.
 
 
It’s not expensive, nor is it difficult to do, but failing to ensure your site is secured will ultimately result in less traffic and less credibility.
 
We’ll get back to writing articles about Edmonton commercial real estate next week.  And the good news is the articles you read will now be on our SSL certified website.
 
 
 

Our Team

Chad Griffiths

Chad Griffiths

Partner, SIOR, CCIM

Chad is a partner with NAI Commercial Real Estate and focuses on the Greater Edmonton area. Chad entered the industry in 2004 and has completed over 400 commercial transactions with clients ranging from small, local companies to large institutional owners. Chad has been a top 15 producer with NAI Canada-wide since 2013.

Ryan Brown

Ryan Brown

Partner, BCom, SIOR

Ryan is a partner with NAI Commercial Real Estate in Edmonton and is currently ranked nationally as one of NAI's top advisors. Having executed in excess of $100 Million worth of sales transactions and over 2 Million square feet of lease transactions, Ryan has developed a firm understanding of asset evaluation and an aptitude for building design, functionality, and long-term practicality.

Darcie Bouteiller

Darcie Bouteiller

Associate

Darcie is a licensed Commercial Real Estate Agent in the Province of Alberta with a focus on the Edmonton market and its surrounding areas. Darcie accomplishes custom solutions for her clients through her personable nature and results driven attitude. Darcie can help if you are looking to invest in commercial real estate or are looking for representation for a sale or lease transactions.

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